Our job is to create strategies. Strategies for solving problems and complex issues. Strategies that are comprehensive – and keep on working. After all, what’s the point of a great idea if all it does is throw up new problems? In our search for a solution, we closely and critically examine every insight and outcome, working our way step by step through every possible scenario. We want to be absolutely sure our ideas have a positive and enduring impact, a lasting legacy for the future.